Archive for the ‘Music Industry’ Category

Five Tips for Doing Better Promo

Wednesday, September 25th, 2013
Music promotion, like all marketing, is part science and part art. Getting a release into an influential inbox is only half the battle: making sure it’s heard and supported is the real challenge. Creating brand awareness, garnering positive feedback, and converting promotional efforts to revenue...

Social Media Week Berlin: Generating real revenue from new online technologies

Friday, October 5th, 2012
In 2011, Spotify paid royalties of over $180 million to artists, and with that figure is set to double this year, there's clearly potential to harness this emerging market. But how? That's exactly the tricky topic tackled last Friday on the final day of Berlin's Social Media Week. "To work with...

Analogue tradition vs. digital progression: the DJ culture clash

Tuesday, July 17th, 2012
Cord Henning Labuhn is a sociologist and musicologist, but you'll probably know him better as one half of Berlin-based duo Robosonic, whose track, Worst Love, topped the RA charts last month. Cord has long been interested in the conflict between analogue tradition and digital progression in the music...

A rant about second-hand digital music

Tuesday, October 11th, 2011
A few services have tried to open online market places for reselling MP3 files. The most recent is a company called Redigi, but the first time I heard of anyone attempting to do this was in 2008 from a service called Bopaboo. They had come up with an interesting model that allowed users to sell an MP3...

How does A&R work in the internet era?

Tuesday, May 17th, 2011
Demo money, demo problems? “It's very, very different to 10 years ago. I can't imagine A&Ring without iTunes, Sendspace and Soundcloud.” - Alex, Greco Roman Records The deal-breaking, talent-scouting Artists & Repertoire executive is one of the archetypes of the music industry, but is...

Who reigns in the Cloud – and is it a storm in a teacup for labels?

Wednesday, March 30th, 2011
Talking cloud, ain't saying nothing? Amazon stole some thunder from their rivalsʼ clouds this week with their announcement of a new ‘Cloud Driveʼ service: rumours of similar plans from Google and Apple had been circulating for a while, but few expected Amazon to jump ahead of them so suddenly....

Pledging For Music: The rise of the ‘Kickstarter’ business model – adding value to the traditional album product.

Thursday, March 17th, 2011
In the last five years a handful of sites have emerged which aim to create an investment platform for musicians to raise their profile, build a following and, most importantly, receive some much-needed financing. Sites such as Kickstarter, Pledge Music, Sellaband and Slicethepie all offer this...

Give ‘Em What They Want! – What do journalists want from digital promo?

Thursday, January 27th, 2011
Following some recent research CMU carried out into what journalists want from digital promo, FATdrop did their own research talking directly to journalists and looking into why they still prefer to receive physical promos over their digital counterparts. According to our research the most common...

Hints & Tips for creating a Journalist friendly FATdrop promo: As the blog says… Give em what they want!

Thursday, January 27th, 2011
Our recent research has given us a clearer picture of what journalists require from digital promo. By following these simple guidelines you could be taking a step closer to what the press are calling for... Get organised - Use the Mailing Lists panel to create a new list for your journalist contacts....

How green is your promo?

Tuesday, December 21st, 2010
Research undertaken by industry environmental initiative Julieʼs Bicycle estimates that the manufacture, packaging and transport of promo CDs by the UK independent music industry totals 1,686 tonnes of CO2. That's 10 times as much CO2 as is generated by distributing the music digitally and the equivalent...