Unwanted file sharing harming 9 out of 10 independent labels
Brighton, 5 October: Pre-release music promotion company FATdrop has found that one in six independent labels are doing nothing to protect their music online, despite the fact that nearly 90% (86.6%) believe illegal file sharing on the internet is seriously damaging their business.
FATdrop today launches Anti Piracy, its new automated file search. 250 subscribed labels will now benefit from the first proactive search tool designed specifically for the music industry, including new client, WARP. “We have been using FATdrop a fair bit recently – it’s instant, better for the environment than CDs and the watermarking’s really useful when sending out early promos.” (Calum Morton, WARP)
FATdrop Anti Piracy searches the web for tracks that its clients have promoted, alerting labels to where their tracks have been illegally shared online. Labels can then request to have the illegally shared files removed.
When combined with FATdropʼs watermarking technology, FATdrop Anti Piracy will automatically identify who shared the track, stopping the leak at its source.
Searching 24 hours a day, the FATdrop Anti Piracy ‘robotʼ scans approximately 8,000 selected pages per hour, making it far more efficient and powerful than a manual search, and the company plans to continually make the robot faster and smarter. FATdrop found that 52% of its customers are actively searching and removing files from blogs and hosting sites, with the vast majority having a member of their team spending time searching the net manually.
Chris Gorsuch, Co-founder, FATdrop explains: “Weʼre adding FATdrop Anti Piracy to the service to help labels promote more freely and more actively without worrying about unwanted file sharing. As our clientsʼ needs change we build new features to help them. Until thereʼs an industry wide answer to the problem of unwanted file sharing, FATdrop Anti Piracy is a quick and simple way to help reduce it.”
How are labels coping with unwanted file sharing?
FATdrop conducted research with 67 independent record labels (and FATdrop customers). Results breakdown:
- 86.6% labels feel file sharing on the internet is seriously damaging their business.
- Only 14.9% labels felt easier access to music through free, legal services like Spotify and We7 is helping to reduce illegal file sharing of their releases. 23.9% think it isnʼt, and 61.2% are undecided.
Labels feel the following are the three most effective methods of reducing file sharing:
- Consumer education (61.2%)
- Provide better/more legal, consumer friendly services (52.2%)
- Legal action against services (44.8%)
- 18.2% labels are doing nothing to protect their music online. 52% labels are actively searching and removing files from blogs and hosting sites. 15% are subscribed to a scanning service.