FATdrop Launching Pioneering New Platform For Discovering Pre-Release Music

New platform from pre-release promo expert FATdrop lets record labels share details of forthcoming releases with DJs, industry professionals and music lovers.
Contact Mai Harper: mai@fatdrop.co.uk | +49 30 899 935 84

Berlin, 23rd June, 2014 – FATdrop, industry leader in pre-release music promotion, launches a new and innovative platform called FATdrop 5.0. The platform allows record labels and PR companies to share information about upcoming releases with influential professionals and music fans.

In an age of information overload, discovering new music has become increasingly challenging. FATdrop 5.0 initiates a conversation between record labels and music lovers, by letting labels share information about music they plan to release. Users can follow their favourite labels and find out about upcoming releases via Cues–packets of information including text, artwork and snippets of tracks.

In an age of information overload, discovering new music has become increasingly challenging.

In this way, the platform also helps labels build hype around a release, putting their music in front of a highly targeted audience. FATdrop 5.0 allows labels and PR companies to gauge interest in their releases like never before, and adapt dynamically to optimise promotional campaigns.

The platform helps labels build hype around a release, putting their music in front of a highly targeted audience

FATdrop 5.0 also features an advanced label recommendation engine, which makes suggestions to users based on their music preferences and activity within the platform. With FATdrop 5.0, music lovers discover music that’s relevant to them, and labels are served a ready-made captive audience.

“FATdrop has always been an advocate of the record label, and FATdrop 5.0 puts labels back at the centre, reestablishing them as the tastemakers they once were.” says founder Alex Stacey. “We’re really excited to launch this new platform, which I believe has the potential to revolutionise the way people promote and discover music.”

FATdrop 5.0 puts labels back at the centre, reestablishing them as the tastemakers they once were

FATdrop 5.0 is currently in public beta phase and can be accessed at www.fatdrop.co.uk. At the moment access is by invitation only, with full public launch scheduled for summer 2014.

About FATdrop

FATdrop is a platform for promoting pre-release music. It was founded in Brighton, UK in 2007, and has an office in Berlin, Germany. FATdrop is used by record labels, PR agencies and other music industry professionals to send branded, watermarked promos to their mailing lists of DJs, journalists, and tastemakers. Many established labels have been using FATdrop successfully for a number of years. Features of the platform include individual templates, advanced distribution list management, a wide range of options for recipient feedback, statistics, watermarking, piracy scanning and YouTube video creation.


4 Comments on “FATdrop Launching Pioneering New Platform For Discovering Pre-Release Music”

  • hi recieved my invitation by yourselves just could not reply back to you on twitter asking for my email address, so just replying on here with details i look forward to hearing from you

    regards

    Alan Weston

  • hello, I’m, interested in promoting. my music, for fat drop.
    thank you

  • Hi,

    Just read this:

    ‘FATdrop 5.0 is currently in public beta phase and can be accessed at http://www.fatdrop.co.uk. At the moment access is by invitation only, with full public launch scheduled for summer 2014.’

    Is it possible for an invitation, so I can check the 5.0 version?

    Many thanx

    Bart

  • Please send me an invitation – Currently broadcasting UK wide ..

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